Our experience reaches across retail, branding , digital/mobile marketing and technology. We help retailers bridge the gap between physical merchandising and digital engagement by translating emerging technologies into usable tools and tactics.
We are marketers. We are technologists. We are disruptors. We are giving you the freedom to do what you want, when you want, where you want. Here is our team.
Chief Operations Officer
Chief Operations Officer
Jonas Hudson has spent the past 20 years as an executive in mobile/new media content distribution and marketing. Prior to CausePlay, Mr. Hudson co-founded The Nickels Group in 2002. TNG distributed mobile content on over 50 carrier decks worldwide. TNG produced and distributed over 1,000 "made for mobile" video episodes and distributed millions of wallpapers, ringback tones and truetones. In 2006, TNG was sold to Mobile Streams, LTD a public company in the UK (LSE: MOS), which is the mobile arm of Liberty Media (NASDAQ: LSTZB). At Mobile Streams Mr. Hudson took a senior executive role in building out new mobile and online distribution channels. Mr. Hudson worked in marketing and distribution at Warner Bros. and New Line Cinema. At Warner Bros., he planned and executed marketing and marketing strategies for the launch of the patented, new DVD technology, under Warren Lieberfarb. While there, he also created and implemented promotional partnerships with numerous Fortune 500 companies including General Motors, Coca‐Cola, and Nestle.
Chief Marketing Officer
Scott Loyola began his career at Ralphs Grocery (a Kroger Company) and held various merchandising positions in retail including category management, department oversight, inventory, and promotional execution. This retail experience launched a food brokerage career that exceeded a decade, with senior roles in Sales, Marketing, Merchandising, Division Management, Retail and CATMAN. He was responsible for major brand launches at the $160M fresh foods division of a national food brokerage company including Daisy Sour Cream, Dannon Kids Yogurt, Silk Soy Milk, Nestle Cookie Dough, and numerous category growth brands in Dairy, Deli and Grocery. Scott held additional roles in Market Research and Corporate Alliances, as well as major development fundraising campaigns including Kroger, Safeway, Albertsons, Staples, OfficeMax, Office Depot, Newell Rubbermaid, 3M office & automotive, International Paper, Kellogg's, AutoZone, Home Depot and others. These efforts over a 10 year period yielded results exceeding $250M in aggregate business development, and $37.5M in corporate fundraising.
Chief Technology Officer
Jon Labrie is an information technology analyst, systems integrator, visual effects consultant, and entrepreneur with more than 25 years experience developing and delivering the technologies that drive innovation in global entertainment. He has assisted a number of governmental bodies and private enterprises in Asia, the Middle East, and the Americas seeking to increase their film and visual effects production skills, infrastructure, and visibility in the global market. Previously, Jon was CTO at Weta Digital where he was principle architect of the innovative digital pipeline developed to deliver the Academy Award®-winning visual effects for The Lord of the Rings trilogy. His most visible projects at Weta were the adoption of open source solutions for key roles in the visual effects production pipeline and the specification and development of a distributed digital dailies system that remains the gold standard for the industry more than two decades later. Jon also founded Blister, LLC, a New Zealand mobile-gaming development and publishing company that released a number of titles for the Chinese market, and patented a massively-multiplayer game architecture. A native of Los Angeles, Jon is an accomplished public speaker with keynote speeches on digital film, visual effects, interface design, game development, digital storage, and networking infrastructures for creative enterprises presented to audiences in Malaysia, India, Japan, and the US.
Chief Revenue Officer
Morgan Martin is an accomplished marketing executive spending the last 20 years building brands, managing large cross-functional teams and developing strategic partnerships to build and grow medium and large-scale companies & products. He has held executive positions in wireless at Airtouch and Verizon cultivating relationships and major partnerships with a variety of Fortune 50 companies like B of A, Microsoft, and Amazon, HTC, Samsung, and more resulting in over $200M in partnership revenues. Morgan spent time in the technology startup sector when he joined Network Commerce, continuing to develop strategic partnerships and growing the business through an IPO and secondary public offering. He has driven improvements in Enterprise Channel Operations, digital and social media strategy, and Direct Response Marketing teams across these businesses that resulted in 30% increases in corporate revenues while cutting cost by the same factor. During his time in wireless he launched a variety of first-of-their-kind programs including mobile concessions, phone-based interactive experiences, and augmented reality music and entertainment-based programs with A-List music artists, tier one sports properties like the NFL, and world-class franchises like the Los Angeles Lakers.