CausePlay builds mobile platforms servicing large distribution channels and publishers to deliver content, promotions & advertising. We focus on retail grocery, CPG and non-traditional publishing channels.
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Warner Bros The Lego Movie was more than just a quarter BILLION box office hit, it was the main driver in an integrated Dannon promotion with key Hispanic retailers. It engaged consumers with a TEXT 2 WIN LEGO Movie Experience while providing a catalyst for new item placement and speed to shelf for our client.
Con Musica Se Vive Mejor
Chart Topper Reyli Barba and rising stars Jenny and the Mexicats rocked the Honda Center to the delight of nearly 5k fans who earned free tickets during a mobile mega promotion at leading Hispanic retailer Northgate Market. We customized our platform to deliver all aspects of the digital stack (experience) including consumer qualification and verification, sales tracking of all participating Unilever brand products, and ticket fulfillment.
We believe the best way for a consumer to see a retailer’s weekly ad items is on their phone, not by looking in the mailbox. So we created Virtual Values to allow retailers to reduce or eliminate costly production and distribution, and showcase ad items in an easy to navigate digital tool. Augmented Reality for the mass consumer!
X-Games in Texas
H-E-B proved to be a fantastic partner for a variety of sports related buy-get promotions. We used the power and leverage of key media partners and strategic buying, the allure of X-Games stars and industry legends, to drive record traffic to store front events and region specific venues. TEXT 2 WIN and digital ad placements helped to fuel an overall success for our retailer and brand partners.
We harnessed the power of a music super star, her love of important causes and the tactical placement of Virtual Reality/360 content to drive a grocery industry first. Three major national brands partnered with F4L to create a mega merchandising event that enjoyed a comprehensive digital footprint with a complete platform takeover, full VR/360 concert experience, and custom VR headset for an enhanced experience. Yes, a Google cardboard experience for $2.99 at your local grocery store.
We leveraged our relationships and experience with sought-after Hollywood content creators and social media moguls to create the “first window” of distribution as the reward for a select buy-get promotion at a leading Hispanic retailer in the West. Consumers flocked to the content and proved that mobile delivery of rewards, is a perfect companion for any brand looking to make waves in shopper marketing circles while gaining significant ROI.