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Virtual Cash Back Tokens are Coming Soon

Consumers earn Virtual Cash Back (VCB) every time they redeem VCB coupons or rebates. VCB tokens can be used for special offers, contests, purchases, or to redeem for cash that consumers can spend or send anywhere in the world, anytime. Launching Q4 2017.

Other unique benefits include:

  • Earn VCB Every Time You Shop
  • Receive Bonus Value on Select Brands & Products
  • Transfer Tokens Anywhere, Anytime

Security & Analytics

Blockchain technology provides unparalleled security for all types of transactions and consumer data. Its efficiency is attributed to decentralized networks, rather than a centralized, single point of potential failure. Additionally, Blockchain provides a transparent, complete, timely and accurate data set, providing valuable analytics that are integrated into our proprietary platform. As such, the platform and advanced blockchain analytics enable you to use consumer behavior, preferences, and buying habits to create the most efficient targeted marketing campaigns driving real results.


    Looking to connect with a younger demographic and leverage the power of the National Frozen Foods Month, Smart & Final partnered with CausePlay to develop a loyalty platform focused on a buy-get model. Consumers who purchased participating products received a code on their receipt that could be scanned to activate a scratch and win game to win mobile coupons protected by the Blockchain, and enter a sweepstakes for gift cards and an Alaskan Cruise.


    Heineken was looking for a way to target the Hispanic consumer with their Tecate Brand and drive sales through blockchain protected mobile rebates. By selecting localized retailers and driving consumers to purchase through in-store POS and digital & social media we achieved a positive increase in product sales over previous periods.

    Targeted, Localized Offers that reach Hispanic Consumers through a bilingual mobile platform.

    Pop off an increasingly crowded shelf to drive increased sales, larger baskets and incremental trips in-store. Fewer Hassles: No cashier involvement, in-store set up or paper coupon processing. Purchases tracked directly to your SKU’s with meaningful shopper analytics.


    CausePlay deployed a mobile app designed to disrupt the shopper marketing experience using Augmented Reality to allow consumers to scan Bud Light products at the shelf in retail to unlock content and a consumer sweepstakes to win NFL Football Merchandise and provide valuable consumer demographic and behavioral data to Anheuser-Busch.

    Objective : Drive sales by sending consumers to the shelf to scan products to win NFL Merchandise.

    Key Elements : 1) In-Store Promotion Displays. 2) Printed Ad Mailer. 3) White Labeled Mobile App. 4) Paid Digital & Social Media

    Demi Lovato

    We harnessed the power of a music super star, her love of important causes and the tactical placement of Virtual Reality/360 content to drive a grocery industry first. Three major national brands partnered with F4L to create a mega merchandising event that enjoyed a comprehensive digital footprint with a complete platform takeover, full VR/360 concert experience, and custom VR headset for an enhanced experience. Yes, a Google cardboard experience for $2.99 at your local grocery store.


    We leveraged our relationships and experience with sought-after Hollywood content creators and social media moguls to create the “first window” of distribution as the reward for a select buy-get promotion at a leading Hispanic retailer in the West. Consumers flocked to the content and proved that mobile delivery of rewards, is a perfect companion for any brand looking to make waves in shopper marketing circles while gaining significant ROI.


    Warner Bros The Lego Movie was more than just a quarter BILLION box office hit, it was the main driver in an integrated Dannon promotion with key Hispanic retailers. It engaged consumers with a TEXT 2 WIN LEGO Movie Experience while providing a catalyst for new item placement and speed to shelf for our client.

    X-Games in Texas

    H-E-B proved to be a fantastic partner for a variety of sports related buy-get promotions. We used the power and leverage of key media partners and strategic buying, the allure of X-Games stars and industry legends, to drive record traffic to store front events and region specific venues. TEXT 2 WIN and digital ad placements helped to fuel an overall success for our retailer and brand partners.

    Con Musica Se Vive Mejor

    Chart Topper Reyli Barba and rising stars Jenny and the Mexicats rocked the Honda Center to the delight of nearly 5k fans who earned free tickets during a mobile mega promotion at leading Hispanic retailer Northgate Market. We customized our platform to deliver all aspects of the digital stack (experience) including consumer qualification and verification, sales tracking of all participating Unilever brand products, and ticket fulfillment.

    Virtual Values

    We believe the best way for a consumer to see a retailer’s weekly ad items is on their phone, not by looking in the mailbox. So we created Virtual Values to allow retailers to reduce or eliminate costly production and distribution, and showcase ad items in an easy to navigate digital tool. Augmented Reality for the mass consumer!

CausePlay - A Mobile Solution For Retailers and Brands.